One of the biggest questions I get is how to grow your email list. There is no denying that email marketing is effective, but it only works if you have a list of qualified and engaged subscribers who are eager to read your content.
Sounds easy, right?
Most businesses have email lists that are not attracting new subscribers. They are not doing anything to improve their email marketing efforts. They’re not sure where to start and as a result, the people who visit their website aren’t taking the extra step to opt-in for emails.
You can do it all by making it easier for people to sign up.
#1: The Pop-up Opt-In
Pop-ups have a bad reputation, and if they are used improperly, they can be a real pain to use. So, here are some tips to make sure that they are not abused.
The key to creating a pop-up that's effective is to time it to appear when the person most likely to opt-in is when they are reading your content. A great way to test this is with A/B testing.
#2: The Slide-In
If you like a pop-up but do not want to deal with the stigma of it, a slide-in may be the way to go.
Your slide-in can be timed to appear when a site visitor has finished reading a specific piece of content or has just finished watching a video.
#3: The Squeeze Page
What if you have more than one lead magnet that you want to use? It’s common for businesses, particularly those who have multiple audiences they want to target, to create multiple checklists or guides to give away. The key is connecting each visitor with the guide that’s most useful to them.
The solution is to create a separate squeeze page for each lead magnet. The sole purpose of a squeeze page is to “sell” visitors on your content and convince them to complete your lead form to get it. Think of them as mini sales pages and use direct response copywriting to get the results you want.
#4: The Header or Footer Opt-In
Perhaps you’ve tested pop-ups and slide-ins and found that they don’t work for your target audience. If that’s the case, you might want to consider putting your opt-in form at the very top of your page or at the very bottom.
The header opt-in is one of the first things visitors see when they visit your site. It should be positioned next to the content that they have finished reading. Having a footer opt-in makes it easier for visitors to find and subscribe to your email list. Consider something like FREE Weekly Marketing Tips in Your Inbox to capture the reader’s attention and make it clear what they’ll get if they subscribe.
#5: The Exit Intent Opt-In
One of the best times to capture leads is when a visitor is navigating away from your page. They’re at the point where they have finished reading your content and are, in theory, primed for a request to get additional content from you for free.
An exit-intent opt-in is a pop-up that appears when a user tries to close out of the page. They can also appear when the user hits the back button.
#6: Blog Sidebar
If you’ve got a blog that gets a decent amount of traffic, you can use its popularity to attract more subscribers to your list by adding a subscription sidebar to the main blog page. With a sidebar, people who read your posts have an easy way to see more of your content. You could also allow people to receive emails when you post new blog content.
My #1 resource that helps me grow my email list is my email marketing platform, Birdsend. Birdsend is a robust email marketing program that can track many types of data points in your email marketing. They offer an easy-to-use interface with a focus on delivering the message, not making it graphics-heavy or pretty. Their autoresponder and tagging systems are thorough, and they are very quick to respond to any tech support needs. And, you can create the types of opt-ins described above.
Building your email list is essential if you want to grow your business. The 6 possibilities we’ve listed here can help you grow your email list in a way that appeals to your visitors and help you attract the leads and customers you deserve.
We are here to ensure you create email marketing outreach for your business, no matter what kind of company you run. Contact us today to learn more about our monthly newsletter services or to select your package now.
I help seasoned small business owners create marketing ideas and strategies that raise their visibility, broaden their reach, and grow their revenues.
As a business owner with 24 years of experience, I am the cure for you if you have run out of marketing creativity. I have a unique ability to sense or see the underlying scheme of things, whether it's like a blueprint to build something or an x-ray that shows hidden connections, and connect the dots at a deeper level. I make it really Easy. Enjoyable. Effective. Just like your marketing will be.